Reflections on drupa 2016

After 11 frenetic days of meeting with our customers, listening to their needs and challenges and showcasing how our range of products, solutions and services support our clients’ needs, I want to take a moment to reflect on our drupa 2016 adventure.

Our theme for this year’s drupa, ‘Open New Worlds’ was developed to focus on the opportunities and challenges that our customers see in their sphere. What we wanted to let our visitors know was that no matter their size, sector or ambitions we can help them build from their strengths, creating more opportunities for them to grow and evolve. Welcomed in our theatre, customers, press and industry analysts enjoyed hosted tours to experience this first hand.

On the product side, we presented the latest versions of our cut sheet printers including the Ricoh Pro™ C7100 series and the Ricoh Pro™ C9100 series. In the continuous feed sector we put the spotlight on our newly enhanced Ricoh Pro™ VC60000 high speed inkjet platform. Live demonstrations of these in the Commercial Print, Direct Marketing, Publishing and Corporate zones, and in our lean manufacturing Smart Factory, highlighted the innovative applications, quality output and the broad range of services our presses offer.

Many of our clients agreed and signed on stand deals. Among the sales we celebrated were a Pro C7100 for Cicero, and Nationwide Print who chose MarcomCentral to support production on its new Pro C7100. Cicero also ordered a Pro C9110 as did Magneet Communicatiecentrum, Ecograf, Datum, Deltor, Impremta and CFH Documail – to name but a few of our clients trusting our technology to support their growth.

We were also very excited to celebrate the sales of our Pro VC60000. EDC was our first customer in Eastern Europe, while Adare ordered two lines and CFI opted to add a second. This latest addition to our portfolio is gathering market momentum, as our clients learn and embrace how its combination of productivity and high quality can help them be more cost effective and profitable.

We had a very busy industrial print zone, where we showcased the powerful opportunities offered by additive manufacturing, industrial inkjet printheads, direct to shape coding and marking as well as branding product decoration.

To add to that, we announced our entry into the vibrant signage market, by adding EFI VUTEk flatbed printers to our portfolio. The decision builds on the success of our large format portfolio of print production solutions.

There was a lot of discussion surrounding the overall theme of drupa 2016. Connectivity was a topic that ran through the show like a red thread, for all solutions and in every sector.  Many of our visitors were looking for software and services that will enable them to connect and integrate different workflow streams and production environments.

In our Studio, many visitors discovered the capabilities of our TotalFlow portfolio including TotalFlow Cloud Suite, and learned how they could improve productivity, add value and open up new opportunities.

Graham Moore -business development director for Ricoh Europe

Graham Moore -Director Business Development, Ricoh Europe

Finally, it’s important to remember that an event like drupa is only as good as the people who make it happen. It’s been a real pleasure for us all working with colleagues to make drupa such a powerful event. We couldn’t have made it the success it was without all the hard work that people put in. Ricoh really is a company that is driven by passion and dedication, and where imagine.change is not just a brand, but an expression of the talent and commitment of our team.

 

Corporate Zone at drupa

In this zone we’ll be focusing on increased promotional output and print room integration that can grow in-house print services for government, education and ­financial services operations, among others.

Not to be missed

  • examples from a variety of different vertical markets, and use cases for alternative media, transactional print, monochrome printing and banner
  • many promotional print applications in this zone including our rock band merchandise, posters, banners and a T-shirt printed on our Anajet t-shirt printer
  • CAD print and archiving solutions will be featured.
  • Corporate Workflow in action

 Key Applications

These are just some of the samples we are planning to show. Look out for more surprises at the show itself !

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Workflow

Ricoh’s corporate printing workflow solutions optimise printing and output processes across the entire organisation.

Corporate Workflow

 

Ricoh at drupa button

Direct Marketing zone at drupa

In this area, we will show why the rejuvenation of Direct Mail is such a great digital printing opportunity and why seamless integration across the full range of multichannel communications is so important.

Not to be missed

  • data analytics and data cleansing solutions
  • real time printing of a  dedicated mailer for the drupa show which includes personalised vouchers
  • Ricoh’s Direct Marketing Workflows in action
  • Examples of single pass full colour transactional applications

 Key Applications

These are just some of the samples we are planning to show. Look out for more surprises at the show itself !

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Workflow

Ricoh’s direct marketing and critical communications workflow solutions harness the power of direct marketing for a more profitable future.

Direct Marketing Workflow

 

Ricoh at drupa button

 

 

 

 

 

 

Publishing zone at drupa

In this zone we want to show you how Ricoh’s solutions can help Open up New Worlds for you in publishing and book printing.

Not to be missed

  • real examples of books and journals from major Publishers like HarperCollins and Elsevier
  • books and book covers printed live on Ricoh’s heavy duty Ricoh Pro C9110 cutsheet press
  • Books printed live on Ricoh Colour Inkjet Pro VC60000 on offset stocks
  • Ricoh’s new Digital Book Workflow in action

Key Applications

Here are just some of the great print samples you will be able to see in the Publishing zone.

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Workflow

Ricoh’s digital book printing workflow solutions allow Book Manufacturers to adapt their processes for the new world of short run, fast turnaround books and journal printing.

Digital Book Printing Workflow

 

Ricoh at drupa button

Commercial Printing Zone at drupa

Ricoh’s Commercial Printing Zone at drupa is intended to show the broad range of solutions that Ricoh can now offer Commercial printers – from high productivity cutsheet to banners and signage.

Not to be missed

  • Ricoh’s latest cutsheet devices Pro C9110 and Pro C7110 along with versatile feeding and finishing options
  • live end-to-end production on lean manufacturing principles for efficient production of high quality print samples and a diverse variety of show and visitor collateral.
  • see our Commercial Print workflow in action

 Key Applications

These are just some of the samples we are planning to show. Look out for more surprises at the show itself !

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Workflows

Ricoh’s commercial printing workflow integrates offset and digital environments for
a more productive hybrid print operation

Commercial Printing Workflow

Ricoh at drupa button

An Intelligent Choice for Brands Combating Overextension

Benoit Chaterlard

Benoit Chatelard Vice President, Production Printing Group, EMEA

In a world where consumers’ attention is increasingly spread thin and organisations’ IT and marketing departments are spread even thinner, now can be a frustrating time for marketing departments and service providers. Everyone wants faster turnaround times, higher-quality output, cross-platform promotions, and they want it now – even when “now” isn’t during business hours.

Introducing Ricoh Intelligent Marketing Solutions

The solutions we offer aim to address these concerns, helping marketers create consistent, high-quality marketing collateral while reducing costs and lessening burdens on their organisation. In this way we can help make your marketing communications more effective and less costly. Importantly we can also make it an easier, less time-consuming activity for busy marketing departments.

Intelligent Marketing Overview

Intelligent Marketing Overview

Our solutions address these typical challenges:

  • Are your operations far-flung, making total monitoring and management difficult?
  • Does your brand struggle with inconsistency, especially across platforms and regions?
  • Are you finding certain aspects of the process are costing them productivity, money, or both?
  • Do increasingly high expectations for short turnaround times and 24/7 service make your job harder to do and your customers harder to please?
  • And, perhaps most importantly, is managing it all proving to be just too much, taking away from core business practices and potentially causing their bottom line to suffer?

How Ricoh can help

Products like MarcomCentral aim to streamline the transition from customer order to print-ready job, 24/7; while the FusionPro Product Suite enables a variety of marketing applications (including pURLs, VDP imagery and other customization).. Each of these products targets a different area or aspect of a Marketing Communications workflow, but they share a simple goal: making marketing departments  work easier and more efficient.

Case Study – The World Bank: Marketing Asset Management  lends a helping hand to Printing & Multimedia Services

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The World Bank’s core mission is to reduce global poverty and encourage healthy economies. That’s why they depend on their peoples’ own ‘grass roots’ marketing to educate others about the cause.

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They needed a multi-cultural, multi-lingual environment where all offices could access, localise and distribute the latest marketing materials using a new solution that was fast, flexible and web accessible.
The Results:

  •  Full deployment in less-than 6 months
  •  Tens of thousands of assets available
  •  Huge savings using system’s translation services
  •  Reduced creative workloads by 25%
  •  96% Reduction to processing time for the field (15-18min production time cut to 30secs
  • Increase labor savings per year by just giving users the ability to customise wall maps
  • Positive ROI achieved within first 3 months

Read the full case study

Empower your in-house marketing capability

Find out how Ricoh’s Intelligent Marketing Solutions empower your in-house marketing capability and let you take control of your brand and communication costs.

http://www.ricoh-europe.com/services-solutions/production-printing/corporate-print/intelligent-marketing-solutions/index.aspx

The Importance of Communication Management Platforms

Benoit Chaterlard

Benoit Chatelard Vice President, Production Printing Group, EMEA

In an age where there are so many ways to communicate, it can often be difficult to blend the right mix of channels to deliver a specific message.

With critical customer communications (such as messages that organisations send to their customers and prospects to promote or advertise their offerings  or to inform them about business transactions) there is an additional challenge. Not only do you have to make sure your message, no matter which channel you choose, is conveyed in such a way that pleases your audience but your message also needs to meet governmental regulations.

There are a huge volume of customer communications of this type – worth (according to InfoTrends*) $56B worldwide in 2013 and this volume is forecast to grow by 6.9% CAGR (InfoTrends*) . So managing customer communications can be a logistical nightmare if you’re not prepared for it.

Introducing Ricoh’s  Customer Communication Management (CCM) platform

Fortunately, Ricoh’s CCM platform makes those goals easily attainable for businesses of many sizes and types, including large enterprises, commercial printers, and small-to-medium-sized enterprises (SMEs).

Our CCM platform leverages a variety of software – both homegrown and from our partner companies – to help organisations looking to reach big audiences do so, with defensible audit trails and automated workflow features included.

Components of Ricoh's CCM platform

Components of Ricoh’s CCM platform

When sending out these kinds of communications, it is critical that the document goes to the right place – whether that’s a mailing address, email inbox or branded web portal customers can access at will.  This can often be more than just a question of effective communication; it can be a question of regulatory compliance and avoiding costly fines.

That’s why, beyond accurate addressing protocols, our software helps enact security measures – from secure electronic presentment to encrypted data streams intended for email bodies, attachments, or printed output – to keep customers’ information safe. Additionally, CCM software diligently tracks and records the movements of these documents, so they don’t just know their data is safe, but they can also show it is, making meeting regulatory requirements that much easier.

How  Credit Mutuel  in France uses CCM

Credit mutuel-banner

As a result of Ricoh’s CCM solution mail optimised processing and multi-channel delivery has cut postal costs by more than 20%. Print costs have fallen too, with more documents printed using cost-efficient, production systems.

 “The simple web-based interface is used to generate professionally presented documents. The integrated solution has increased core business productivity and improved customer centricity. It is also saving the bank money”” Crédit Mutuel Arkéa

Find out more

Getting messages across

While keeping personal data safe is clearly important, at its heart, communication is about getting messages across. You can’t get your message across if no one’s reading your communications.

Latest research** has found that people were much more likely to respond to a bill if prompted by a letter through the post rather than via email (80 per cent vs 54 per cent).

That’s why programs within our CCM platform strive to make listening to what organisations have to say as easy and enjoyable as possible for customers.

It is with that in mind that Ricoh and its developer partners designed CCM software with preference management capabilities – that is, allowing communicators to leverage a database matching customers with the channel they’d like to be contacted through and automatically routing communications accordingly: Customers who prefer to be contacted via email get emails, those who prefer printed mail get printed mail, and so on.

Ricoh’s CCM platform goes beyond addressing customers where they want to be spoken to, helping users address customers how they want to be addressed, too. Emails are created by dynamically pulling critical information into readable templates that not only sound like one human being addressing another but also are less likely to get caught up in a spam filter than less sophisticated approaches. Electronic presentment options allow users to customize and brand their content portals, creating a pleasant viewing experience for visitors. Printed communications get a boost, too, leveraging variable data to customise collateral to directly address recipients, potentially boosting response rates.

Whatever the type, format or channel of communication, Ricoh has the expertise and CCM workflow tools to help.

Visit ricoh-europe.com/ccm for more information.

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Notes:

“The Value of Customer Communications – Sizing & Forecast 2013-2018”, InfoTrends July 2015

**‘Managing Money Online’ – Keep Me Posted with London Economics, Sept 2015