Ricoh Pira whitepaper – Retail point-of-sale: the new frontier for consumer engagement

Retail point-of-sale – the new frontier for consumer engagement

Retail space

Printed signage is of primary importance to retail businesses, as brands and merchants seek to distinguish themselves from competitors, relate to the local market, and communicate products and promotions to shoppers.
In an increasingly dynamic, competitive sales environment, digital printing is meeting
changing promotional needs to capture directly the customer’s attention.

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