Ricoh Pira whitepaper – Direct Marketing: printing the personal

Ricoh pira whitepaper: Direct Marketing – printing the personal

Market potential

Marketing is a high-profile application for print, but also one that is balanced at a key transition point. The arrival of smart devices has created another channel that sucks advertising budgets into the virtual world, away from physical printed objects.
Innovation in digital printing is creating new business models however, supported by research showing a lack of consumer engagement with an increasingly congested electronic environment.

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