Publishers gripped by page-turning book production developments

It’s exciting times for the publishing market.  It is clear to me, from the Interquest Digital Book Forum held on Tuesday 28th in London that, when we look at the publishing market we see it is poised at the beginning of a new world of opportunities.

Benoit C participates in the vendor panel 2

Benoit Chatelard (right) discusses Ricoh’s Vision of the Future at Interquest

Over the last five years we have seen that digital book printing has become mainstream.

Publishers have been taking advantage of the digital printing to go beyond simple print on demand. They are using sophisticated virtual stock strategies and ASR (Automated Stock Replenishment) not only to reduce their inventories (and therefore their risk) but also to revive their backlist catalogues.   So it’s no surprise that, according to Interquest, 89% of print volumes in Europe are now short runs.

In fact according to one publisher at the event, “Print on demand is the hidden saviour of the small publisher.”

Print on demand is the hidden saviour of the small publisher

 

High quality colour – the next breakthrough

We are finding that publishers are now looking to use the benefits of digital printing for as much of their catalogue as possible. This means that they want higher quality for colour books – especially Scientific Journals, Children’s books and trade books. However they also want the costs as close to offset printing as possible – i.e. Inkjet costs.

This requires a level of print quality significantly better than the majority of inkjet systems installed in the marketplace.

That’s why Ricoh’s ProVC60000 colour inkjet platform has been capturing publishers’ attention. It offers superb quality colour inkjet which now make it possible to print high quality books and journals, even on offset coated stocks. Elsevier’s Johan Van Slooten states the detail and the sharpness of the inkjet samples were better, adding: “Digital printing can result in better quality than litho.”

Digital printing can result in better quality than litho.

 

Amazon-like service, worldwide

Publishers see how Amazon.com has effectively set customer expectations with fast turnaround, 24 hour delivery and rapid response.

And this is what publishers are increasingly looking for.

The larger publishers really want to achieve this worldwide – that’s why there was so much interest in local printing and in particular the distribute and print model.

 

A brave new world for book manufacturers

All in all we think this represents a significant challenge for book manufacturers. It’s no longer just about substituting offset with digital, but it’s really about how to re-invent production to take advantage of new industry 4.0 technologies and processes.

Every book printer we talk to confirms that, in this new world of short SLAs, shortening print runs and flexible business models, then automation is essential if they are to continue to be profitable.

That’s why we have launched our new Digital Book Printing Solution. Built on Open Standards such as XML, PDF and JDF, it works with many digital print technologies. It is designed to help book manufacturers produce short run books profitably and cost-effectively. Using Ricoh’s longstanding heritage in financial markets the solution can batch print jobs to make printing more efficient and track and trace work so book printers and publishers alike know exactly where each job is.

Our rapidly growing presence in the European book printing marketplace is supported by our headline grabbing technologies. They include superb quality colour inkjet which now makes it possible to print high quality books and journals  -even on offset coated stocks. Our high performance heavyweight digital toner solution is not only ideal for book covers but also for ultra-short run books.

Print production capabilities, combined with quality and seamless job delivery, enable PSPs to redefine their business approach to more effectively address a broader range of markets.

A model approach

Benoit Chaterlard

Benoit Chatelard Vice President, Production Printing Group, EMEA

Who said print was in decline?  According to Interquest US commercial print volumes have been increasing every year for the past five years.

In our view there is a new mood of optimism in the publishing market. Digital print technologies have enabled publishers to reduce their risks and takes out wastage .

Now it’s time for the next phase. To explore new business models –  and open new worlds in publishing.

 

 

Find out more about Ricoh’s solutions for publishing

How digital print technology is enabling providers to compete in a shrinking transactional market

Digital production printers were prime movers in reshaping transaction printing in the
late 1970s by enabling companies to quickly and efficiently produce bills, invoices, and
other account-based documents in a single computer-based operation. Today a new
generation of digital printing solutions is enabling the industry to respond to the
challenges and opportunities created by electronic alternatives to the mail.

Ricoh’s new whitepaper, from Interquest, explores recent trends, challenges, and
developments with transaction printing in North America and Europe. It also examines the critical and evolving role of digital printing technology, and how it is enabling providers to successfully compete in a shrinking market.

Here are some of the key insights.

Leading Market Trends - Europe

    • total decline in printed transactional pages is less than perhaps expectedINTERQUEST forecasts that transaction print volume will decline by -2.8% per year in Europe, and by -3.6% annually in the U.S. from 2014 to 2019

 

    • Faster, more capable and more economical full-colour inkjet and toner systems are helping transaction providers and their customers enhance transaction mail and improve production and delivery operations.

 

    • In North America high-speed inkjet printing has taken the transaction print market by storm. More than half (55%) of the output currently produced …

 

    • Strong latent demand for paper-based bills and statements in Europe: In Europe 83% of clients’ customers currently receive paper bills only, 13% receive electronic bills only, and 4% receive both

 

 

“We see a step forward in the move to electronic delivery, with corporate billers forcing their customers to move away from paper. Nevertheless, there is still a lot of paper printed because print provides a better response rate than electronic”.—French transaction printer

 

 

To find out more, download Ricoh’s new whitepaper: Transaction Printing in North America & Europe Market Trends & Outlook

 

How digital print is injecting new life into Newspapers and Magazines

Magazines and newspapers are well-established and widely read the world over, but like other print media, face serious challenges from online and mobile media. Digital printing as thus far played a marginal role in production, but this is beginning to change as publishers explore new ways to inject life into their printed products.

Ricoh’s new whitepaper, from Interquest, examines the current and future state of magazine and newspapers in North America and Western Europe, and the use of digital
printing for the production or enhancement of these products.

Here are some of the key insights

 

Newspapers

Despite the decline in circulation, digitally printed pages are growing rapidly

Despite the decline in circulation, digitally printed pages are growing rapidly

  • Digital printing has been used for over a decade for newspaper production but is still in an emerging stage of adoption.
  • Early efforts used digital printing to produce newpapers on demand near end-consumer locations such as airports, resorts, and hotels.
  • The most important developments for the use of digital printing in the newspaper market have been with inkjet systems, which are faster and feature higher capacity, larger format, better quality, and lower TCO.

Magazines – leading trends 

  • Titles Up, Circulation Down—In developing countries overall magazine circulation has declined..
  • Newsstand Sales Suffer—Magazines are circulated at retail outlets and by subscription
  • Ad Pages Contract—declines in circulation and competition from digital advertising have led to a decrease in advertising revenue for magazine publishers. Since 2007 total ad pages in the U.S. have dropped by 8.2%.
  • Cross-Media—According to The Association of Magazine Media, a high percentage of magazine readers are also internet users and have made purchases online; in addition magazine advertising triggers the highest percentage of online searches among all media, so cross-media opportunities abound.

Despite declining print runs, most magazines still fall outside the cost, quality, and/or throughput parameters of digital presses. Even so, opportunites are available for toner and inkjet printing systems in areas such as distributed print, personalisation and customisation, wraps and inserts, self-publishing, and branded editions.

To find out more, download Ricoh’s new whitepaper: Newspapers and Magazines –Newspapers and Magazines – The Outlook for Traditional Print Media NA and Europe

 

 

Book printing – an industry in transformation

Book printing dates back to the invention of movable type in the fourteenth century. It has undergone surprisingly few process changes in the intervening centuries—rotary letter presses in the industrial revolution, lithography, and more recently, digital printing. Profound changes in the publishing industry, however, are shaking up the book supply chain as never before and remaking how, when, and where books are
printed.

Online and mobile technology has disrupted the conventional book publishing industry in relatively short order. It has touched virtually every aspect of the industry: how books are published, how they are distributed, how (and if) they are printed, and how they are read. In the process, traditional roles and responsibilities have been rearranged.

Ricoh’s new whitepaper Book Printing – the Remaking of an Industry created by Interquest examines the impact of these transformations on the book printing supply chain, and explores how and why digital book printing is being used in North America and Europe to adapt to the fastchanging environment.

Some of the key findings are:

  • In North America twice as many books are printed digitally as in Western Europe – 10% vs 5%
  • More than half (56%) of the North American book printers recently surveyed by INTERQUEST use high-speed inkjet presses to produce books
Western Europe

In Western Europe, where only 5% of books are printed digitally, the focus is dealing with shorter print runs

Download the whitepaper here.

 

Understanding the value and effectiveness of multichannel advertising

Direct mail and catalogues suffered through a perfect storm during and immediately after the recession of 2009. The sharp downturn in the global economy shrank marketing budgets as consumers closed their wallets and businesses struggled to stay afloat. At the same time maturing online and mobile channels began attracting a growing portion of advertising revenue by offering more economical alternatives to print-based marketing. To some observers, print-based direct marketing was in crisis and headed towards irrelevancy.

Despite the rapid growth of electronic forms of advertising, print media accounts for about two-thirds of direct marketing expenditures in the U.S.

Despite the rapid growth of electronic forms of advertising,
print media accounts for about two-thirds of direct
marketing expenditures in the U.S.

Since then the dust of the recession has largely settled and world economies are slowly recovering. Marketers are beginning to understand the value and effectiveness of multichannel advertising, and direct mail and catalogue volume has stablised and grown.

For marketers as well as consumers, print-based direct marketing will remain a trusted and valuable complement to online and mobile channels.

By most reckoning, however, it will never be “business as usual.” Volumes will likely never return to pre-recession levels. While marketers and consumers alike continue to
value direct mail and catalogues, they are increasingly looking for more relevance and personalised content. This report will explore recent trends, challenges, and developments with direct mail and catalogues in North America and Europe. It will also examine how developments in digital printing technology are enabling print providers to transform print-based direct marketing into a vibrant and viable medium for the future. For marketers as well as consumers, print-based direct marketing will remain a trusted and valuable complement to online and mobile channels.

Find out more – download our new whitepaper:  Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

How print is evolving to meet the new needs of the connected world

With more than one-third of the world’s population now online (Pew Research Center), it is little wonder that the role of printed communications is changing. The challenge is that the time spent with various media is rapidly shifting from traditional channels such as radio, TV, and print to internet and mobile channels. This means the role of printed communications must be readjusted and redefined in the broad spectrum of all media.

Time spent on each Media vs Advertising Spend

Time spent on each Media vs Advertising Spend

Not surprisingly advertising dollars are now moving to online and mobile markets. According to PWC Global Entertainment and Media Outlook 2013, internet advertising grew by about 16%, and mobile advertising by 47% in 2013.

This has major implications for key areas of printed communications of interest to Print Service Providers.

Direct mail and direct marketing catalogue volume has suffered at the hands of the recent recession and the rise of electronic media. Although both remain key marketing channels for businesses, they are increasingly being orchestrated alongside digital forms of communications.

Transactional printing – unlike direct mail and catalogues, which are business-driven marketing expenditures, transactional printing is increasingly consumer-driven since recipients dictate their preferred delivery methods

Books – Electronic media has profoundly disrupted the book publishing industry by fundamentally altering the dynamics of how books are sold and consumed. Book publishers and book printers are adjusting to the fast moving realities of the market and tapping new business models enabled by publishing in a multichannel world.

Newspapers and magazines have been impacted by online advertising, rising postal costs, and competition from electronic media. Newspapers and magazines remain widely read and trusted, however, and publishers are finding new and innovative ways to combine print with electronic channels.

Our new white paper, Multichannel Communications The Evolution of Printing in a Connected World,  examines how advertisers and publishers are adapting printed products to multichannel realities in a number of key markets: direct mail and direct marketing catalogues; transactional printing; books; and newspapers and magazines.

Download the white paper here

Interquest Reveals Publishing’s Self Awareness

Every conference, seminar or industry event likes to throw up a controversial statistic or two to get the attendees thinking, talking and sharing. Interquest’s Digital Book Printing Forum in London on June 24 was no exception.

The statement that struck a chord with most of the 120 or so representatives from the book printing and publishing industries in the UK and across Europe was this: self-publishing authors will capture 50% of the ebook market by 2020.

Whether they agreed or disagreed with the projection was one thing but more interesting was the question of defining self-publishing. Where does self-publishing stop and publishing begin? Andy Cork, Managing Director, PrintonDemand Worldwide, explained customers could choose the level of help they would like in getting their book printed from delivering print ready files to editing and promotional assistance. Terry Compton, Production Manager, Troubador Publishing Ltd, added that whatever help is needed can be provided and it depended on their customer’s knowledge and requirements.

Another interesting statement, on the back of Interquest’s latest market findings, was that ebook growth declined from 69% in 2012 to 26% in 2014. Although, it was quickly pointed out, ebooks and printed books will co-exist as readers continue to choose to use the different mediums for a variety of reasons.

The findings also reported  85% of publishers now use digital printing technology for some part of the production process. This was reflected by much discussion on how the printed book can build greater market share. Ricoh Europe’s General Manager, Benoît Chatelard (pictured second left above), explained that improvements in printing technologies was the way forward with high capacity dryers aiding the use of substrates up to 250gsm running at full production speed, improved inks setting gamut and price standards and software for aiding efficient production to eliminate barriers to the effective turnaround of short runs.

Francis Atterbury, Hurtwood Press and Charlotte MacDonald, Director, Special Case Books, felt the quality of the final product was crucial in elevating the perception of digital print. For Mr Atterbury choosing the right substrate was essential in helping create the perfect result.

For Walter Castiglione, Journals Production Manager, LSWR Srl, it was the continued increase in use of colour in the short run book market that will help it grow market share. Between May 2013 and 2014 22 of the 48 new editions it produced were colour. He said: “Digital colour printing is finally stepping up to the plate and in many cases providing a more viable solution.”

Other areas of interest were publishers keen to investigate the potential for software to improve front list and back list management and printers such as John Rowell, Managing Director of Jasprint Ltd searching for ways to way to save costs, shorten run lengths and improve liquidity of assets.

As well as  a lot of discussion about what could be done to make improvements  in both print and publishing, there was much reassurance asserted that the changes being made were the right ones for the right reasons supported by the right partners. The take home sentiment was that everyone understands the need to change and the mechanics of that change and most have found the help they need but for those that haven’t there is plenty available.

The Interquest event was held near London's Trafalgar Square

The Interquest event was held near London’s Trafalgar Square

Fine out more about Ricoh’s solutions for Publishing and Book printing