New whitepapers available

Ricoh has commissioned Smithers Pira to create a series of whitepapers. These look at opporunities for Print Service Providers to open new worlds in a number of key market segments.

Whitepapers available now:

Ricoh Pira whitepaper – Corporate Print: bringing the world in-house

Ricoh Pira whitepaper – Digital commercial print: the new world order

Ricoh Pira whitepaper – Direct Marketing: printing the personal

Ricoh Pira whitepaper – Retail point-of-sale: the new frontier for consumer engagement

Ricoh Pira whitepaper – The new world of publishing with virtual stock

Corporate Zone at drupa

In this zone we’ll be focusing on increased promotional output and print room integration that can grow in-house print services for government, education and ­financial services operations, among others.

Not to be missed

  • examples from a variety of different vertical markets, and use cases for alternative media, transactional print, monochrome printing and banner
  • many promotional print applications in this zone including our rock band merchandise, posters, banners and a T-shirt printed on our Anajet t-shirt printer
  • CAD print and archiving solutions will be featured.
  • Corporate Workflow in action

 Key Applications

These are just some of the samples we are planning to show. Look out for more surprises at the show itself !

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Workflow

Ricoh’s corporate printing workflow solutions optimise printing and output processes across the entire organisation.

Corporate Workflow

 

Ricoh at drupa button

Infographic – Customer Communications Management

Digital media is disrupting corporate communication requirements and
spending. Below are some key findings from a recent survey conducted by
InfoTrends in Western Europe across vertical markets.
As communication investment grows in online and mobile, indications are
that print is still an important element of an integrated customer
communication strategy, but managing a mix of channels is still challenging
for many organisations.

 

Ricoh Infographic - Critical Communications Management

Ricoh Infographic – Critical Communications Management

Download as a PDF – Ricoh_CCM_infographic v1

 

Customer Communication Management trends – the growing complexity of managing customised, multi-channel corporate communications

Many of today’s corporate communication strategies are being driven by the need to serve and communicate with customers that have different delivery requirements and preferences. So it is no surprise to learn from a recent InfoTrends study that many corporate organisations are pursuing a multi-channel communication strategy to control the growing complexity of related processes.

Despite the migration of many communications both to online and to mobile delivery the study also highlighted that organisations are increasing their use of blended communications, incorporating print with digital channels.

Ricoh Infographic - Customer Communication Management

Ricoh Infographic – Customer Communication Management

Although traditional print continues to decline, it still represents 40% of respondents’ communication spending in the last year. But its future role hinges on its ability to integrate seamlessly with other channels.  And, where respondents are using print as part of an integrated blend of communications (indeed 31% state they already are), it’s achieving some of the best customer response rates. Up to 27% in some cases.

Growth in the use of digital media is reshaping the way organisations manage the growing complexity of communication processes.  The study found that up to a third of organisations are already managing their communication processes in-house. And over a third of firms in financial services are managing their own data analytics to optimise targeted customer communications. This suggests that many organisations are already taking more central control of the content and creation of communications.

InfoTrends conclude that in order to react to ever changing customer demands and market environments, organisations will require investment in technology and workflow automation enhancements that improve productivity, delivery speed, and cost.

Having the flexibility of managing content and the creation of communications in-house, and then fulfilling production of it onsite through a CRD or offsite via external service providers, can be the best overall strategy in many cases. This depends largely on the nature, scale or urgency of the requirement.

There are many solutions and services available to organisations providing the desired level of control over a broad range of communication types – from general customer correspondence to marketing or transactional documents.  Ricoh can help organisations formulate a communications management strategy using a range of technology and services from Precision Marketing consultancy to implementing a multi-channel communication workflow that facilitates onsite or offsite fulfilment – or a combination of both.

Download the Infotrends white paper – Key Trends in Customer Communication Management

Find out more at: ricoh-europe.com/ccm

Transforming transactions to engage customers

Letters, bills and statements are the largest part of the customer communications iceberg.

They are central to the customer experience. Yet the chance to say something powerful usually remains beneath the waves. That makes transactional printing a massive, largely
hidden marketing opportunity.

It has the potential to transform itself from transactional documentation to become a central force in customer communications – and a fundamental part of the marketing mix.

Inforgraphic - Transforming transactions to engage customers

Inforgraphic – Transforming transactions to engage customers

Download in PDF format: RICOH Infographic_transactional_FINAL

The Green Advantage: how Digital printing on demand enables more sustainable printing

It allows short run lengths and quick turnaround printing.
It enables customised content that can be tailored to individual requirements.
It results in less waste and inventory and minimises your organisation’s carbon footprint.

Infographic - The Green Advantage

Infographic – The Green Advantage

108451 Environment Info Graphic 274x210mm_FINAL

Find out more about Ricoh’s Environmental solutions for Production Print

 

Educating the Education Sector: The Future of Print

Speed of change Education

Across Europe there is a drive to strengthen higher education to create leading-edge facilities and services that enable remote learning and ensure finite resources are used more efficiently. In fact, in new research from the Economist Intelligence Unit sponsored by Ricoh Europe, it was found that 98 per cent of Education leaders in Europe revealed that they are now under pressure to change faster, more than they have, in the past three years.

Separately, the European Commission projected that 414 million students, worldwide, are expected to be enrolled in higher education by 2030. And even more, across Europe specifically it’s estimated that 90 per cent of jobs will require digital skills in the near future[1]. It is easy, when looking at these powerful data points, to understand why there is increased pressure on leaders to adapt their operations and training systems as quickly as possible.

If we consider higher education establishments, they must address how to stay attractive to prospective students while competing with other similarly ranked institutions, as well as with Massive Open Online Courses (MOOCs). Ensuring a modernised environment is essential. Technology itself will play a part; however, the real route to success is by ensuring the back office operations are optimised.

European leaders within the sector agree. The EIU research, The Challenge of Speed, asked respondents to identify areas where adapting to change was most crucial, and most cited responses were back office related. First is improving core business processes (44 per cent) followed by recruiting new staff (42 per cent) and adopting new technologies (40 per cent).

Now is the time for the print room to shine and be a central point to optimise core business processes. For example, targeted communication is one highly effective way of attracting new students and making a positive first impression. This can range from customised prospectuses specifically for each student, created via an online form, to multichannel communications. Based on the registration of their interests, potential students can receive tailored information about their preferred course, information about where they can pursue their hobbies or even learn about the best entertainment venues based on their favourite music.

The information gathered can also be used for broader communication such as integrated campaigns and direct e-shots, or even facilitate impromptu communication that is related to topical situation or updates on course information, all of which will add to build lasting relationships with the students.

Educational establishments can also streamline their print requirements through software that simplifies the dissemination of information on demand. Moore says, “Instead of lecturers printing course notes themselves, they can order online what they require for the next day, upload supporting content to an online portal or send students the link for them to download to their tablet or other mobile device. Relevant information or publications can be provided on a ‘just in time’ basis in a highly efficient and cost effective way and lecturers can use their saved time on meeting the learning needs of their students.

So what is holding them back?  Education leaders said the top two bottlenecks to achieving greater agility are difficulty in getting employees, business units, or functions to adopt a common approach (44 per cent) and bureaucratic decision making processes (35 per cent).

A smooth, quick and responsive line of communication can address these issues. For example the back office administration can be linked to various data sources for easy and timely invoicing or other mandatory documents. A web portal can also be created for the simple sharing of information and as a way to communicate university news and updates more effectively.

Efficient business process communication, all-round streamlining of operations and addressing bottlenecks via multichannel communications, from print to mobile devices and augmented reality, will ensure operational wide improvements. This approach to multi-communication has far-reaching effects from speeding up information for students to smoother, more effective back office operation. As a result, the corporate print room can transform into a communication centre driving efficiencies and being instrumental in introducing a number of different formats and channels that streamline information flow.

Graham Moore -business development director for Ricoh Europe

Graham Moore -Director Business Development, Ricoh Europe

With this full service system in place, the print room will not only be able to support educational establishments as they rapidly change, but will have an active role in enabling this change. The truly developed print room can speed up the pace at which schools develop through improved critical communications, management of data, and even decision making through enhanced visibility of information. In this new era of digital transformation, the print room can truly take centre stage as not only the enabler but a driver of change in the education sector.

Sources:

[1] European Commission Education and Training http://ec.europa.eu/education/policy/strategic-framework/education-technology.htm